children’s clothing

Promotion for the children’s clothing website, that targets the US market.

children’s
clothing

Promotion for the children’s clothing website, that targets the US market.

Goal

First and foremost, the content and everything to do with that should be changed. Before we start, there was a technical and reference analysis of the website to determine the upcoming work. To help increase traffic and sales, we decided to change the content to a better one, filling the site, and working with code fragments and technical errors.

DECISION

Our project tasks can be divided into next steps: technical optimization of the website and sphere analysis willing the website with unique content and work with linking profile expansion and usability.

Optimization

In this process, we had many internal optimizations to introduce. We were faced with the fact that there were no priority rules and update frequencies on the website map and multiple errors in the header structure. As for the content, it was unique only on the main pages. We also fixed cyclic links, many Ajax pages without a prescribed Title, and multiple errors in the structure of the headers.

Steps we made

1

Analyze

The technical task, placement on thematic websites with good traffic dynamics, analysis of competitor’s websites.

2

Checking

Revealed and corrected errors, the choice of a further work plan for finding websites due to technical and reference audit.

3

Finilyze

Adding quality content, UX recommendations, features recommendations.

result

In this plan, a uniform and constant growth was chosen, which paid off both in organic traffic and in its monetization. This is the ultimate goal of promotion for the client. The uniqueness of the project is that since the start of work, the number of reference mass has not increased many times since the budget remained the same.

Conclusion

Work on the usability of the project is also productive. After all, it is necessary not only to bring a potential customer to the website, but also to interest, detain on the website, and persuade him to purchase. Considering that with the increase in traffic, the number of purchases is also growing, we can say for sure that the strategy works.

Final data

If you pay attention to the graphs, you can see a constant and systematic growth without failures. Making an instant “explosion” of traffic means taking risks. Here, we chose uniform and constant growth, which paid off both in organic traffic and in its monetization, which is the ultimate goal of promotion for the client.

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