Petsquare

The mobile app created to unite thousands of people with one cause - love for their pets. We worked with UK based startup to find an elegant and playful look and feel for their mobile application.

challenge

The customer referred to us to improve the current layout of the app and ask to create joyful user interface design. We also helped the client to enrich the experience of users by animating certain partsof user flow.

Decision

We prototyped various ideas together with stakeholders and product owner and developers. Creation of paper prototypes allowed us to gather quickly feedback, and understand what should the better direction to go with. Interactive prototypes with real content and transitions as close as possible to the native app were useful to communicate ideas with development team, and prepare appropriate specifications for the implementation.

Decision

We prototyped various ideas together with stakeholders and product owner and developers. Creation of paper prototypes allowed us to gather quickly feedback, and understand what should the better direction to go with. Interactive prototypes with real content and transitions as close as possible to the native app were useful to communicate ideas with development team, and prepare appropriate specifications for the implementation.

User breed picking

Since the app is about getting an emotional connection with the user, we tried to avoid as much as possible the multiple selectors on one screen and reconsidered the whole flow. It became more friendly and felt more like a little game rather than routine with filters.

Additional settings

To customize further breed selection, a user can refer to advanced settings to find specific group breed. The app contains explicit information on every breed. In the end, a user gets several lovely options to choose from according to his requirements. To simplify the breed choice for users, a user can compare parameters of two of selected species between each other.

Family tree of dogs and cats

Ever wondered about relatives of your chap? During work, designers customized the map where users can track the origin of his pet. Users can find where they live right now.

Pet health

We drew the anatomically correct illustrations for people to understand better the health state of their pet. With the info provided by the pet owner, the vet will be able to suggest the best treatment. The app also stores data about health state changes during a lifetime. A vet also can add data to his medical notebook.

result

The project involved two designers and art director who were constly working and iterating on different parts of UI. The result of our effort is the app with a friendly tone that helps people find new friends and stay connected with their smaller family member.

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